MMtM 2020 Day 4: Branding

When designing my logo, I incorporated aspects of both knitting (the yarn) and quilting (the pebble design), which are my main 2 focuses for my making. Both crafts use loops of various sorts, which is where that part of the name came from.

Mental health is another aspect of my brand, which is why I chose gray as the main color. I was inspired by the @depressedcakeshop which is a national movement to raise mental health awareness through gray baked goods!

I had previously worked under the name Land of Misfit Knits, but Loops of Gray is more encompassing of the various crafts I work with, as well as the mental advocacy work I am doing.